CSE goes further with Google’s DFP adserver
CSE enriches its interface between the adserver DFP and ePilot, its digital campaign management software.
ePilot, digital ad sales system, has been communicating with Google’s adserver DFP for several years. This integration enables sales houses to manage the commercialization of their digital media, from the sale to the billing of the online campaigns served by their adservers.
In 2018, CSE completed the interface DFP with the following features :
- Real-time availability request: when creating an insertion in ePilot, users can query DFP to know in real time the available inventory for the period and location requested.
- Automated transfer of all targeting criteria: new targeting criteria can be selected in ePilot and automatically transferred to the adserver, without reentering for the traffic manager: key-value, geotargeting, device, domain…
The diagram below summarizes all the interactions between ePilot and the adserver DFP:
CSE’s customers equipped with both ePilot and DFP automatically benefit from this new version at no extra cost as part of their maintenance contract.
In addition to DFP, ePilot now communicates with Smart, AOL (formerly AdTech), Ooyala (formerly Videoplaza), and AppNexus (formerly Open AdStream).
In its roadmap, CSE plans to add new interfaces (FreeWheel, market SSP…). CSE is working in parallel on the graphic redesign of ePilot.