CSE and ADWANTED Group join forces
CSE and Adwanted Group are pleased to announce their alliance, a prelude to a very promising future for the cross media buying and selling industry.
Adwanted, an online transactional platform dedicated to on/off-line media and CSE, leader in cross media monetization systems, will be able to optimize and facilitate the business of sellers and buyers.
Damien de FOUCAULT, CEO of Adwanted France, explains: “Adwanted.com does not replace the existing private platforms of sales-houses but offers a pooling of all private marketplaces. Adwanted.com offers buyers a unique environment. They will be able to negotiate there with the vast majority, and soon, we hope, with the totality of the Radio and Television sales-houses of the market. I let you imagine the time saving and simplification for buyers…”
Both companies recognize that this rapprochement is both a wedding of love and a wedding of reason. “Indeed,” observes Jean-Marc LEONI, President of CSE, “beyond the affinities we discovered, it appeared to us that this merger presented remarkable synergies on human, technical and commercial levels.”
As of now, CSE and Adwanted Group will devote all their efforts to interface MediaPilot™ to the Adwanted.com platform. The sales-house will be able, in control and according to its objectives, to make available its inventories (packs, premium, unsold…) to the platform. As simple as that!
With this union, Adwanted Group now offers media groups the complete range of CSE software: Media CRM, Media Pilot, ePilot, Media Services, and broadcast traffic system CTS Antenna.
On the other hand, the international dimension of Adwanted group, present in France, Spain and the USA will be a springboard for the development of CSE abroad. Jean-Marc LEONI adds: “We were looking for a partner who could help us strengthen and increase our international development. We already have customers in 8 countries. With Adwanted Group, we plan to deploy our advertising and broadcast software in new geographical areas.”
Fighting the GAFA better?
Beyond the benefit that this merger will bring to media buyers and media sellers, Adwanted and CSE will enable their customers to join forces against the digital giants. With a key word: SIMPLIFICATION!
Plateforming exchanges and automating processes means allowing their standardization and thus making them more fluid. It is also a seamless process from brief to reporting, including trading. And that’s what the off-line media lacked. Now the gap is filled.
In line with its strategy, Adwanted Group is strengthening CSE’s management team as they continue the adventure on a much larger playing field. The founder, Emmanuel DEBUYCK emphasizes: “The media industry is based on strong expertise, which is essential to its growth. The development and ambition of the platform adwanted.com are to provide a greater service to customers. We are building a group with a global reach. Because I am strongly convinced that the chemistry created by these multiple and diverse skills is a real asset: for the company as well as for its collaborators and its customers.“
CSE is the leading French company on the market of advertising traffic systems. For over 29 years, CSE has accompanied major media groups and independent sales-houses and television channels with a wide range of software and a recognized quality of service. Its references include: TF1 Publicité, Lagardère Active Publicité, NextRadioTV (Altice), beINRegie, Amaury Media, Regis, Ketil Media, Nova Régie, Skyrock Régie, and over ten sales-houses abroad.
About Adwanted Group
Founded in France in 2012, Adwanted.com is an independent and international media buying platform. Adwanted Group is a global company providing technological and human solutions for the advertising market. Through its subsidiaries Adwanted (France, USA and Iberica), Affinity Media, Audience Media, Carthage and CSE, Adwanted Group is present in Europe, Asia and North America.