CTS Publicité is an advertising booking system dedicated to the TV channels and Radio stations. With our expertise and our leadership in multimedia sales-houses, we have been able to develop a suitable and complete tool to manage advertising campaign. Thus, a television channel or a Radio station can manage its own advertising inventory in a completely autonomous and professional way.
Manage all your TV and Radio advertising campaigns
A software 100% adapted to TV and Radio sales-houses
- Selling of your advertising space on your own
- Internal sales house structuring and professionalization
- One or more television channel management
- Immediate communication with media agencies through EDI interface
- Complete configuration of your advertising information (rates, stocks, mediums…)
- Package with CTS Antenne available
- Campaign plan management
- Unit or mass management of spots
- Rotation plan management
- Calculation and management of stocks availibilities
- Calculation of GRP
- Design of advertising playlists before and after broadcast
- EDI exchanges
- Export of spots, plans, playlists… in Excel or XML formats
- Server : Windows
- Client : Windows
- Database : Oracle
- Remote access
CTS CRM to manage company’s interaction with current and potential future customers
Customer relationship management specifically designed for sales-houses. CTS CRM communicates with CTS Publicité.
CTS Antenne to manage linear and On-Demand scheduling, contracts and rights
Broadcast management system for all type of television channel.
- Main functionalities
-
- Campaign plan management
- Unit or mass management of spots
- Rotation plan management
- Calculation and management of stocks availibilities
- Calculation of GRP
- Design of advertising playlists before and after broadcast
- EDI exchanges
- Export of spots, plans, playlists… in Excel or XML formats
- Technical environment
-
- Server : Windows
- Client : Windows
- Database : Oracle
- Remote access
- Additional software
-
CTS CRM to manage company’s interaction with current and potential future customers
Customer relationship management specifically designed for sales-houses. CTS CRM communicates with CTS Publicité.
CTS Antenne to manage linear and On-Demand scheduling, contracts and rights
Broadcast management system for all type of television channel.