Radio France Publicité selects Media Pilot as its ad sales system
Following an international call for tenders, the Radio France group has selected Creative Systems Engineering (CSE), a subsidiary of the Adwanted Group, specialized in solutions for selling and booking radio airtime.
The sales house Radio France Publicité chose CSE and its software Media Pilot to market its media France Inter, France Info, France Bleu (including the national and the 44 local stations), Mouv’, FIP, France Culture and France Musique. Media Services, the web platform allowing the media agencies to follow their campaigns online in real time will also be implemented.
Jean-Marc LEONI, CEO of CSE declares :
“At the end of 2020 we will be accompanying 7 of the 9 French national radio sales houses, since in addition to Radio France Publicité, Lagardère Publicité News has decided to switch to the standard version of Media Pilot as well. The quality and the functional richness of our solutions have no equivalent on the market. With each implementation, we improve the products to automate and simplify the processes. We are able to “tailor” but also to meet the evolving market needs in the coming months: EDI Net Spot, MyDiffTV, addressable TV, Briefs and allocators via our platforms.”
Damien de FOUCAULT, Group VP Adwanted France adds :
“Radio France was already an Adwanted Group client through the subscription to the MediaLand tool of our subsidiary Carthage. We are delighted to be able to offer our clients the benefit of the synergies provided by our group. Our ambition is to work with all the radio sales houses by 2021 and to offer them a common sales platform with the help of the Adwanted teams. »
CSE, a subsidiary of Adwanted Group, is the leading French company on the market of advertising reservation systems. For over 30 years, CSE has been working with major media groups, independent sales houses and television channels thanks to a wide range of software and a recognized quality of service. Among these references: TF1 PUB, Next Media Solutions (Altice), Lagardère Publicité News, beIN RÉGIE, Amaury Media, Regis (Mediawan), Canal Plus Advertising, Ketil Media, Nova Régie, Skyrock Public, Antenne Réunion and internationally about ten cross-media sales houses.