New customer in Africa with the audiovisual group Africable
The pan-African group AFRICABLE will manage the advertising sales and the content scheduling of its TV channels with CTS publicity and CTS Antenna.
Replacement of Excel with business software
AFRICABLE is an audiovisual group founded and managed from Mali by Ismaïla SIDIBE. It is composed of about ten television channels with 100% African content. All the television channels are accessible in sub-Saharan Africa on the satellite platform TNT SAT AFRICA.
AFRICABLE TELEVISION, a generalist channel, and MAÏSHA TV, a thematic channel dedicated to African women, will be the first to be equipped with CTS Publicity and CTS Antenna. They will allow to organize and simplify the daily work carried out today using Excel to administer advertising campaigns and to prepare the broadcasting playlists.
Securing advertising revenues
AFRICABLE is represented in Europe by the international sales house AFFINITY MEDIA (Adwanted Group). It markets the commercial offers of the group to European media agencies and advertisers wishing to communicate in Africa.
Also equipped with CSE software, AFFINITY MEDIA will automatically transmit to AFRICABLE the advertising campaigns sold. Thus the team based in Mali will be able to manage its own advertising campaigns and the ones marketed by AFFINITY MEDIA with CTS Antenna and CTS Publicity.
Marc-Olivier HECHENBLAICKNER, Head of the Television activity at CSE: “We are very glad to accompany the leading media group AFRICABLE. With the entire CTS range, we answer the needs expressed by its Managing Director, Mr Ismaïla SIDIBE: standardize the activity with business software, professionalizing the teams, guarantying to the advertisers a perfect traceability of their advertising campaigns. »
CSE is a French company providing for 30 years business software (CTS Antenna, CTS Replay, CTS Publicity, Media Pilot, Media CRM…) for television channels and crossmedia sales houses. Leader on the French market of ad sales software, the company has also been present in Africa for 10 years (Ivory Coast, Cameroon, Morocco…). In 2018, CSE joined the technological group Adwanted specialized in the advertising industry (transactional platform for offline inventories, online auctions…).
Customers in Africa : RTI, NCI (Ivory Coast), Canal 2 International (Cameroon), SNRT, Régie3 (Morocco), Ennahar TV (Algeria)…
Customers in France : TF1, Next Media Solutions (BFM TV, BFM Business…), RMC Story, Amaury Média, L’Equipe, Lagardère Publicité, NRJ Global, beIN SPORT, IDF1, Azur TV…