CANAL+ ADVERTISING chooses Media Pilot as its crossmedia ad sales system.
After an international call for tenders, CANAL+ ADVERTISING, CANAL+ INTERNATIONAL’s sales house, has selected Creative Systems Engineering (CSE), a subsidiary of Adwanted Group, leader in TV, Radio, Press and Digital advertising booking tools. CANAL+ ADVERTISING chose CSE and its Media Pilot solution for all the media marketed internationally by the sales house: over 40 TV stations, radio stations and cinemas. In addition to Media Pilot, the sales house will implement Media CRM and the extranet Media Services.
The teams of CSE and CANAL+ ADVERTISING are delighted to work together.
Jean-Marc LEONI, CEO of CSE declares “Despite the competition from English and American players, we were convinced that our range of software corresponded to the needs of the specifications. We already equip 20 major sales houses in France and abroad, our solution is the most complete on the market. With Cross Media, Multi Currency, Multi Language, CRM and integrated invoicing, we had several assets. Media Services, the web platform that already offers several services for accessing Media Pilot data, will be enriched with a brief entry module and a spot generator that can be automatically integrated into Media Pilot. It was planned in our roadmap for a long time, Canal+ Advertising gives us the opportunity to finalize it. Working again with Pierre-Paul Vander Sande (met when he was a consultant for RTI in Ivory Coast) and Céline Balbo (ex-TF1) for CANAL+ ADVERTISING is a new opportunity to show our expertise and our ability to integrate a market solution into the customer’s Information System.”
Pierre-Paul Vander Sande, General Manager of CANAL+ ADVERTISING: “The development of our sales house activities required us to upgrade our planning tools. After Abidjan, the creation of a second sales house subsidiary in Nigeria required a multi-language and multi-currency system. Moreover, both the experience acquired by CSE on the African continent, and the permanent evolution of Media Pilot convinced us to make this choice. The modularity of the solution integrating dedicated applications like CRM, digital management module and a Web platform also contributed to the decision “.
CSE, a subsidiary of Adwanted Group, is the leading French company on the market of advertising booking systems. For over 30 years, CSE has been supporting major media groups, independent sales houses and television channels with a wide range of software and a recognized quality of service. Among these references: TF1 PUB, Next Media Solutions (Altice), Lagardère Publicité News, beIN RÉGIE, Amaury Media, Regis (Mediawan), Ketil Media, Nova Régie, Skyrock Public, Antenne Réunion and internationally a dozen crossmedia sales houses equipped.