Who is this training for?
- Digital sales staff
- Digital sales assistants
- Traffic managers
- Digital sales managers
Prerequisites
- Knowledge of how the digital advertising ecosystem works: advertisers, media agencies, sales houses, ad servers, direct sales, programmatic sales…
- A good grasp of digital buying models and indicators: CPM, CPC, CPA, VTR100…
- Knowledge of digital billing principles: forecast vs. actual delivery
Training objectives
- Create insertion orders and push them to ad servers
- Monitor delivery
- Produce campaign reports
- Manage instalments based on delivery
Training programme
1/ DIGITAL WORKFLOW
2/CREATING IOs – CAMPAIGNS
Campaign list – dashboard
Insertion list
Creating campaigns
- Campaign identification tab
- Financial info and volume tab
- Insertion list tab
3/ CREATING INSERTIONS
Standard insertions
- Insertion identification tab
- Inventory availability and campaign availability option
- Financial info and volume tab
- Delivery calendar tab
- Delivery details tab
- Campaign summary
4/ CREATING INSERTIONS
Special-format insertions
Additional campaign info tab
Billing tab
5/ ACTIONS ON CAMPAIGNS AND INSERTIONS
Campaign actions
Insertion actions
6/ FOCUS ON INSTALMENTS
Rules for automatic instalments
Rules for billing on actual delivery
Rules for billing on forecast
7/ STATISTICS AND REPORTS
Assessment
Trainees are assessed at the start and end of the session.
A satisfaction questionnaire is completed at the end of the training.
Key features of this training
Small groups of 4 people maximum
One computer per participant, running the client's test environment
Practical exercises based on the client's ad server workflow
Duration
2 days
Price
From €950 excl. VAT / day
Format and lead time
Training can take place at the client’s premises once the prerequisites have been confirmed, at our premises (54 rue de Clichy, 75009 Paris, France) or remotely via Teams. Training can start within 15 working days of the quote being signed, subject to trainer availability.
Accessibility
Our training is open to people with disabilities. Our premises are not accessible to wheelchair users. Disability officer: Marie-Alix Rohart, marohart@adwanted.com. We reply within five working days. If the required adjustments are beyond CSE’s means, we will refer you to the appropriate organisations.
Some of our clients
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Would you like more information or a quote?
Our team is here to help.