MediaVB, a brand-new advertising sales house in the radio market, has been selling Radio Classique’s advertising space with Media Pilot since 1 January.
The sales house was founded by Vincent Buffin, who ran and grew Next Régie, the advertising sales house of RMC, BFM and Groupe 01, from 2002 to 2009. After Radio Classique, MediaVB will be able to represent other radio stations with strong brands and/or an affinity with upscale audiences.
This new entity handles “non-captive” sectors, while sales to the music (records, live performance, instruments, hi-fi), art (museums, galleries…) and financial advertising sectors remain with Les Echos Medias. It will also set up special “cross-media” operations combining Radio Classique with the press and digital media of Groupe Les Echos (Les Échos, Enjeux Les Échos, Investir, Connaissance des Arts and LesEchos.fr).
CSE is proud to count MediaVB among its new Media Pilot clients!
