Who is this training for?
- Planning officers, media sales staff
- Planning department managers and directors
Prerequisites
- Knowledge of the players in the advertising ecosystem: advertisers, media agencies, sales houses, production companies…
- A thorough grasp of the main principles of buying and selling radio/TV advertising space: audiences, ad monitoring, terms of sale, EDI, allocators…
- A good command of the key indicators of a radio/TV advertising campaign: net, GRP, cost per GRP…
Training objectives
- Schedule and book a radio/TV advertising campaign manually
- Schedule and book a radio/TV advertising campaign via EDI
- Optimise a campaign based on multiple criteria
- Produce the documents sent to clients: purchase orders, broadcast reports, GRP reports…
Training programme
1/ CAMPAIGN FLOW
Campaign statuses
2/ CREATING CLIENTS
- Advertiser
- Agency (agent)
- Products
3/ CAMPAIGN / PACKAGE LIST
- Campaign filters
- Package list
4/ CREATING A SINGLE CAMPAIGN
Campaign record – the 4 tabs in detail
Campaign plan – toolbar options in detail
Creating spots: all options
Editing spots: all features
Booking
Confirmation
Printing the plan
5/ CREATING MULTIPLE CAMPAIGNS
Multi-campaign creation
Campaign groups
6/ CREATING CAMPAIGNS VIA EDI
EDI management in MP
Radio EDI flow
- Receiving an order
- Editing an EDI order
- Receiving a BPA (broadcast approval)
7/ CREATING CAMPAIGNS – SPECIFIC OPTIONS
- Copy-paste spots / cut-paste spots
- Duplicating a campaign with or without its spots
- Duplicating a package
- Revaluing campaigns
- Updating audiences
- Transferring a single spot from the campaign plan
- Bulk-transferring spots from the spot list
- “Move to” option
- Pie chart option
- “GRP pressure measurement” option
- Spot snapshot option
- Editing a campaign
Assessment
Key features of this training
Small groups of 4 people maximum
One computer per participant, running the client's test environment
Practical exercises on real campaign cases based on the client's commercial terms
Duration
2 days
Price
From €950 excl. VAT / day
Format and lead time
Training can take place at the client’s premises once the prerequisites have been confirmed, at our premises (54 rue de Clichy, 75009 Paris, France) or remotely via Teams. Training can start within 15 working days of the quote being signed, subject to trainer availability.
Accessibility
Our training is open to people with disabilities. Our premises are not accessible to wheelchair users. Disability officer: Marie-Alix Rohart, marohart@adwanted.com. We reply within five working days. If the required adjustments are beyond CSE’s means, we will refer you to the appropriate organisations.
Some of our clients
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Would you like more information or a quote?
Our team is here to help.