Havas Media has entrusted CSE with developing a 100% web-based, collaborative and secure application for managing its media briefs. Since going live in early February, the software lets the agency’s consultants and experts catalogue and store all briefs and recommendations in a centralised system. The agency’s entire pre-sales workflow is now under control, from creating the brief to approving campaign plans.
Through this project, CSE has put its advertising expertise to work to create a new business application, this time for the media buying agency market.
