The Qatari group has selected CSE and its Media Pilot software to sell advertising on its three TV channels broadcast in France and its entire digital inventory.
Project overview
As part of setting up its advertising sales house, beIN SPORTS ran a tender for a sales management back-office system. At the end of the selection process, the Qatari group chose CSE and its Media Pilot software to sell advertising on its three TV channels broadcast in France and its entire digital inventory (catch-up videos, websites, mobile apps…).
Project requirements
beIN SPORTS was looking for a cross-media, multi-platform solution for booking and billing its TV and digital media. The system had to fit into the existing IT architecture (on-air management, media planning and accounting systems…), integrate Médiamétrie audience data and handle EDI exchanges with media agencies. Deploying the software and training users in time for the new sales house’s launch, scheduled for 1st January 2016, was another requirement.
CSE’s solution
CSE proposed its premium range: Media Pilot, ePilot and Media CRM. As standard, it offered most of the features and interfaces the new sales house expected. For the project, some interfaces were simply updated and several statistical reports were adapted. The solution allowed all the new sales house’s teams to manage and track cross-media campaigns in a single environment. Finally, CSE drew on its industry expertise and previous experience to provide operational support at the key stages of setting up the sales house.
About Media Pilot
Media Pilot is the leading software in France for booking and billing multimedia advertising campaigns: TV, radio, press and digital. Media Pilot manages all media outlets and advertising campaigns. Within a single database, it stores all the information sales houses need and lets them manage the key stages of selling their advertising space. Media Pilot offers more than 500 features and setup tailored to each sales house. It is updated regularly and includes a CRM module for sales management.
About CSE
CSE is the leading French company in the advertising booking systems market. For more than 20 years, CSE has supported major media groups, independent advertising sales houses and TV channels with a wide range of innovative software and recognised quality of service.
References:
- France: TF1, Lagardère Active, NextRadioTV, BeIN Sports, TMC Régie, Les Indés Radios, AB Groupe, Ketil Media, Radio Nova, Skyrock, Antenne Réunion, Tahiti Nui Télévision, Motors TV, IDF1, MCNC…
- International: EMG (Russia), Régie3, Medi1TV, SNRT (Morocco), RTI (Côte d’Ivoire), Ennahar TV (Algeria)…
