Who is this training for?
- Broadcast officers
- On-air officers
- Broadcast department managers and directors, on-air department managers and directors
Prerequisites
- Knowledge of the players in the advertising ecosystem: advertisers, media agencies, sales houses, production companies, ARPP…
- A good grasp of the main principles of producing commercials and audio ads
- Knowledge of the principles of ad spot rotation and mixing
- A general understanding of commercial logs for advertising campaigns
Training objectives
- Knowledge of the players in the advertising ecosystem: advertisers, media agencies, sales houses, production companies, ARPP…
- A good grasp of the main principles of producing commercials and audio ads
- Knowledge of the principles of ad spot rotation and mixing
- A general understanding of commercial logs for advertising campaigns
Training programme
1/ ON-AIR WORKFLOW IN DETAIL
2/ MESSAGE MANAGEMENT
Identifying spots to rotate
Creating a message record
Manual creation
Automated creation
Copyright management
3/ ROTATION MANAGEMENT
Principles
Simple, single and bulk rotation
Rotation by pattern
Automatic multi-campaign rotation
Spot-by-spot rotation
Sacem declaration
4/ COMMERCIAL LOG
General principles of commercial logs in Media Pilot
- Commercial log in detail
- Anomaly alerts
- All actions available in the log
- Locking logs and the impact on users
- Printing
- Export
5/ RECONCILIATION – SPOT MONITORING
Importing as-run logs
Handling non-compliant and/or unaired spots
Campaign impact / make-goods
Providing post-broadcast data (broadcast report, proof of airing…)
Assessment
Trainees are assessed at the start and end of the session.
A satisfaction questionnaire is completed at the end of the training.
Key features of this training
Small groups of 4 people maximum
One computer per participant, running the client's test environment
Practical exercises based on the client's specific on-air workflow
Duration
2 days
Price
From €950 excl. VAT / day
Format and lead time
Training can take place at the client’s premises once the prerequisites have been confirmed, at our premises (54 rue de Clichy, 75009 Paris, France) or remotely via Teams. Training can start within 15 working days of the quote being signed, subject to trainer availability.
Accessibility
Our training is open to people with disabilities. Our premises are not accessible to wheelchair users. Disability officer: Marie-Alix Rohart, marohart@adwanted.com. We reply within five working days. If the required adjustments are beyond CSE’s means, we will refer you to the appropriate organisations.
Some of our clients
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Would you like more information or a quote?
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