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La Provence Publicité acquires CTS Publicity

The sales-house of the group La Provence markets advertising space of the local Tv channel Provence Azur with CTS Publicity

The group Azur TV has commissioned the sales-house La Provence Publicité to market the advertising space of its local TV channel, Provence Azur.

Not having software specialized in TV advertising booking, La Provence Publicité has been equipped with CTS Publicity, business software published by CSE. This software offers all the necessary functionalities for planning and budgeting TV advertising campaigns.

It should be noted that CTS Publicity communicates naturally with CTS Antenna, the broadcast traffic system that manages the linear scheduling of Provence Azur TV channel since its launch. CTS Antenna and CTS Publicity share the same database and are accessible in SAAS mode. This integration simplifies the exchange of information between the sales-house and the antenna, respectively located in Marseille and Nice.

The main relationships between CTS Antenna and CTS Publicity are summarized in the following diagram :

Marc-Olivier Hechenblaickner, Head of Television activity at CSE, concludes: we first equipped Azur TV group with CTS Antenna. The project was successful and reduced the workload of the person in charge of scheduling. We were then recommended by Azur TV to the sales-house La Provence Publicity. We are satisfied to have implemented a global and powerful solution that allows the TV channel and the sales-house to simply exchange data in a secure environment.”