After the Nova, Skyrock and Radio Classique sales houses, TF1 Publicité has now chosen Media Pilot to sell advertising for Les Indés Radios and MFM. 70% of French national TV and radio sales houses using off-the-shelf software now run on Media Pilot.
With Media Pilot, CSE’s booking system, TF1 Publicité has chosen the most complete solution on the market. The sales house will manage all the radio stations and offers of Les Indés Radios and MFM (national stations, Île-de-France stations, 450 transmitters in the Multi-villes offer) in a single system.
Media Pilot will be fully integrated into TF1 Publicité’s information system and will benefit from all the standard and specific developments made by CSE.
Throughout the project, the sales house will also be able to rely on the industry expertise of CSE’s teams, for both support and development. The company has been building its know-how in advertising space sales for more than 20 years, and its teams have an in-depth command of every sales house role.
These strengths were decisive in the tender launched by TF1 Publicité.
For Jean-Marc Leoni, President of CSE, this new collaboration supports the company’s innovation and growth strategy:
“We are very happy to be working with France’s leading advertising sales house. This collaboration will help us enrich Media Pilot with ever more innovative features. It also gives the market further proof of our expertise. It is a key driver for continuing our growth in France and abroad.”
About Media Pilot
Media Pilot is the leading software in France for booking and billing multimedia advertising campaigns: TV, radio, press and digital.
Media Pilot manages all media outlets and advertising campaigns. Within a single database, it stores all the information sales houses need and lets them manage the key stages of selling their advertising space. Media Pilot offers more than 500 features and setup tailored to each sales house. It is updated regularly and includes a CRM module for sales management.
References:
• France: TF1 Publicité, Lagardère Active, NextRadioTV, TMC Régie, AB Groupe, Nova Régie, MediaVB, Skyrégie, Antenne Réunion.
• International: EMG (Russia), Régie3, Medi1TV, SNRT (Morocco), RTI (Côte d’Ivoire).
