Régie 3 adds Media CRM, a new module for improving sales performance, to Media Pilot.
The advertising sales house of Moroccan channel 2M has been using Media Pilot since 2010 to sell its TV, radio and press media.
In 2015, Régie 3 naturally added Media CRM so its sales teams can quickly and easily build cross-media proposals and grow the revenue generated by its advertiser and agency portfolio.
With CSE’s software suite, Régie 3 has now computerised the entire sales cycle of an advertising campaign, saving time and improving efficiency in the day-to-day management of advertising budgets.
About Media CRM
Media CRM is the sales management module built into Media Pilot, the leading software in France and Morocco for booking and billing multimedia advertising campaigns: TV, radio, press and digital.
Media CRM is the business solution for sales management, sales teams, and marketing and PR departments of advertising sales houses. It efficiently manages the accounts (advertisers, agencies…), contacts and budgets the sales house is responsible for. It also tracks sales activities and provides financial summaries of the business.
Media CRM includes a “360 Offers” environment for creating, printing and sending single-media or cross-media proposals to clients. These offers can then be linked to the corresponding campaigns in Media Pilot.
