After Medi1TV and Régie3, CSE has equipped SNRT’s advertising sales house with its Media CRM sales management module. Morocco’s three leading sales houses now all use CSE software.
Since January 2015, the sales house’s teams have been using Media CRM to grow their client portfolios and raise their sales targets across the 7 TV channels, 4 national radio stations and 13 regional stations owned by the Moroccan public broadcasting group.
In Media CRM, sales reps manage and grow the advertiser and agency portfolios assigned by management. They record all information related to their activity (phone prospecting, meetings, meeting reports…) and build their single-media or cross-media proposals. Through dashboards, management can access all this information to oversee activity and steer the sales force.
About Media CRM
Media CRM is the sales management module built into Media Pilot, the leading software in France and Morocco for booking and billing multimedia advertising campaigns: TV, radio, press and digital.
Media CRM is the business solution for sales management, sales teams, and marketing and PR departments of advertising sales houses. It efficiently manages the accounts (advertisers, agencies…), contacts and budgets the sales house is responsible for. It also tracks sales activities and provides financial summaries of the business.
Media CRM includes a “360 Offers” environment for creating, printing and sending single-media or cross-media proposals to clients. These offers can then be linked to the corresponding campaigns in Media Pilot.
