To meet the specific needs of the MCNC advertising sales house, CSE has deployed its latest innovation: the cloud version of CTS Publicité.
MCNC was looking for easy-to-use software with a bilingual French/English interface that its teams, spread across several countries, could access remotely. The software also had to handle EDI exchanges to work with media agencies in France.
MCNC therefore chose CTS Publicité in its cloud version. This new version makes the software easier to deploy and reduces the initial investment for clients, who do not need to buy and maintain a server in their offices.
Users can also log in and work remotely 24/7 from any type of computer (PC, Mac). Data is backed up in a secure environment.
Finally, CSE offered competitive pricing and highlighted its industry expertise and quality of service, backed by client testimonials and positive feedback from players in the advertising market.
About CTS Publicité
CTS Publicité is advertising space booking software for TV and radio advertising sales houses. CTS Publicité lets you create and manage any type of advertising campaign and calculate a budget for each one. The system generates the sales documents sent to clients (offers, purchase orders, campaign plans…). It automatically builds daily commercial logs that can be exported in various formats (Excel, PDF, XML…). It is updated regularly and works with the CTS CRM sales management software.
About MCNC
MCNC is an advertising sales house that sells advertising space on various foreign TV channels targeting diaspora communities in Europe, North America and Africa.
About CSE
CSE is the leading French company in the advertising booking systems market. For more than 20 years, CSE has supported major media groups, independent advertising sales houses and TV channels with a wide range of software and recognised quality of service.
References:
- France: TF1, Lagardère Active, NextRadioTV, BeIN Sports, TMC Régie, Les Indés Radios, AB Groupe, Ketil Media, Radio Nova, Skyrock, Antenne Réunion, Tahiti Nui Télévision, Motors TV, IDF1, MCNC…
- International: EMG (Russia), Régie3, Medi1TV, SNRT (Morocco), RTI (Côte d’Ivoire), Ennahar TV (Algeria)…
