TNTV Publicité, the exclusive advertising sales house of Tahiti Nui Television, adopts CTS Publicité and CTS CRM.
As part of bringing its advertising sales in-house, the local Polynesian TV channel has chosen CTS Publicité, CSE’s advertising space booking system.
The solution met the evaluation criteria of TNTV, which was looking for software that was quick to implement and easy for its teams to use. The broadcasting group also selected CTS CRM, the sales management module that works with CTS Publicité, so that the sales manager can monitor the team’s activity and sales reps can grow their agency and advertiser portfolios.
TNTV also wanted to benefit from CSE’s expertise when launching its sales house, and to draw on CSE’s reputation in the advertising sector to strengthen the Tahitian broadcasting group’s image with its partners and clients.
The head of the sales house recently attended training at CSE’s offices in Paris before training his team on his return. The software was installed on the server and users’ workstations entirely remotely.
About CTS Publicité
CTS Publicité is advertising space booking software for TV channels and radio stations that want to bring their advertising sales in-house.
CTS Publicité lets you create and manage any type of advertising campaign and produce a budget for each one. It automatically generates daily commercial logs that can be exported in various formats (Excel, PDF, XML…). It is updated regularly and includes a CRM module for sales management.
About CSE
CSE is the leading French company in the advertising booking systems market. For more than 20 years, CSE has supported major media groups, independent advertising sales houses and TV channels with a wide range of innovative software and recognised quality of service.
References
- France: TF1, Lagardère Active, NextRadioTV, BeIN SPORTS, AB Groupe, Ketil Media, Nova, Skyrock, Antenne Réunion, Tahiti Nui Télévision, Motors TV, IDF1, …
- International: EMG (Russia), Régie3, Medi1TV, SNRT (Morocco), RTI (Côte d’Ivoire), Ennahar TV (Algeria)…
