MediaVB chooses Media Pilot to sell its advertising space
MediaVB, a brand-new advertising sales house in the radio market, has been selling Radio Classique’s advertising space with Media Pilot since 1 January.
The sales house was founded by Vincent Buffin, who ran and grew Next Régie, the advertising sales house of RMC, BFM and Groupe 01, from 2002 to 2009. After Radio Classique, MediaVB will be able to represent other radio stations with strong brands and/or an affinity with upscale audiences.