As part of bringing its advertising sales in-house, the local Polynesian TV channel has chosen CTS Publicité, CSE’s advertising space booking system.
After the Nova, Skyrock and Radio Classique sales houses, TF1 Publicité has now chosen Media Pilot to sell advertising for Les Indés Radios and MFM. 70% of French national TV and radio sales houses using off-the-shelf software now run on Media Pilot.
Régie 3 adds Media CRM, a new module for improving sales performance, to Media Pilot.
The advertising sales house of Moroccan channel 2M has been using Media Pilot since 2010 to sell its TV, radio and press media.
After Medi1TV and Régie3, CSE has equipped SNRT’s advertising sales house with its Media CRM sales management module. Morocco’s three leading sales houses now all use CSE software.
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